Sales & Demographics

Mel Copeland, Advertising Director, 415-339-8510 x17
(mel.copeland@gmail.com)

Fax: (415) 339-1897

General E-mail: (In the subject of your e-mail inquiry insert the name of your Marin Scope Ad Rep).
To send an ad directly to our production department by E-mail: production@marinscope.com

 Media kit for Marin Scope Newspapers Rate card for Marin Scope Newspapers Rate card for Health, Fitness & Well-being
Rate card for Preferred Homes magazine Rate card for Auto magazine Rate card for Profile Article submission requirements, magazines

Statistics from U.S. 2000 census *1997 model-based estimate of money income **1997 data

Information on our papers serving Marin communities

Marin Scope

This newspaper which serves Sausalito was founded in 1971. It is delivered through the mail by subscription and sold in some of the markets in town. Sausalito is known as a favorite world tourist attraction because of its sunny and warm climate and spectacular San Francisco Bay views. It is located just a few miles north of the Golden Gate Bridge and the first stop for tourists on their way to explore other parts of the San Francisco Bay area, the northern California coast, or the Wine Country. It is also a favorite place for people from the surrounding communities of the Bay to visit. The *population of Sausalito is 7, 330.Because of its close proximity to San Francisco, Sausalito is the premier north bay location in which to live for those who work in San Francisco. Home and business properties thus sell for a premium and the prices of properties in general are being driven up more by the new high-tech industries serving computer software and computer products, the internet, and the arts, including Lucas Film, Inc. located in northern Marin, and music production companies. It is not unusual to find in Sausalito a small Victorian house occupied by a start-up company. Following these sectors are professionals, doctors, lawyers, architects, management companies, contractors, etc. who serve the needs of the changing Sausalito community. Sausalito is the home of the Sausalito Art Festival. This art festival has been rated as the best in the U.S. Marin Scope reaches 2,000 homes which includes a mix of single-family homes, apartments, condominiums, and house boats, as well as the circulation in the markets.

Mill Valley Herald

This newspaper was founded in 1990, replacing the Mill Valley Record which went out of business. A few minutes north of Sausalito is Mill Valley, which was founded in 1900. People in San Francisco found Mill Valley to be a great place for their summer homes. Victorian brown-shingle homes are characteristic of old Mill Valley. For the same reasons pertaining to Sausalito as to the new people moving into Marin County, Mill Valley is undergoing growing pains. Not so much for reasons of a growing population – since Marin County has restrictions on new building – but for reasons of a changing population. Because Mill Valley is nestled in a small valley at the base of Mt. Tamalpais, the streets are narrow and wind up the mountain. The redwood and oak forests make these lanes premium places to live. This terrain is also common to other communities served by the Marin Scope Community Newspapers. Mill Valley has the highest percentage of seniors in Marin County. The trend throughout the communities of Southern and Central Marin County is that people don't like to move out of their community, thus accounting for a high senior population. This, coupled with the fact that the new people moving into Mill Valley are highly paid professionals, gives Mill Valley a character of a younger population trying to preserve the Old Mill Valley. The *population of Mill Valley is13,600.Mill Valley's downtown Litton Square can be walked around in about 15 minutes. It is known for its upscale boutiques, coffee shops and restaurants. These boutiques have replaced older businesses such as the hardware store. Mill Valley is the home of the Mill Valley Film Festival and the Dipsea Race. The Dipsea is the oldest cross country race in the United States. It is a handicap race which begins in Litton Square and the runners head for the Pacific Ocean, choosing a course up the mountain, over ridges like Cardiac and across canyons and streams, through redwood forests until they reach a place called the Moors where they make their final dash to the sea. All ages, male and female, run the race and many of them are families who return year after year. Anyone can win the race. One year a 9 year old girl arriving first at the finish line surprised the crowds at the beach, since no child had previously won the race. The Mill Valley Herald reaches 10,500 single-family homes through adult carriers. The newspaper is also found at many drop points in the community.

Twin Cities Times

This newspaper was founded in 1960 and serves Larkspur, Corte Madera and Greenbrae. Driving over Strawberry Hill from Mill Valley on highway 101, one encounters the Twin Cities of Larkspur and Corte Madera. One can also reach Larkspur by a road from downtown Mill Valley over a ridge of Mount Tamalpais. Nestled on their portion of Mt. Tamalpais, Larkspur and Corte Madera enjoy, like Mill Valley, a mountain landscape. Larkspur and Corte Madera also reach from a downtown location against the mountain across Highway 101. The Twin Cities Times reaches East Corte Madera, including an area called Paradise, as well as the homes surrounding Magnolia avenue, the downtown shopping area for Larkspur. Off of Magnolia avenue is the old town square of Corte Madera. The *population of these cities served by the Twin Cities Times is as follows:

Corte Madera: 9,100
Larkspur: 12,014

These communities are a blend of the old and the new. Corte Madera is known for hosting two large shopping centers. The Town Center is west of highway 101 and the more upscale Village is on the east side of 101. A few minutes north on 101 is another shopping center called Bon Aire, which caters to the shoppers from southern Marin and Greenbrae, which is adjacent to the center. The merchants on Magnolia Avenue in Larkspur enjoy a spectacular mountain setting and offer many restaurants and boutiques. The Twin Cities Times reaches 7,500 single-family homes through adult carriers and is found at several drop points along Magnolia Avenue and in shopping centers.

Ross Valley Reporter

This newspaper was founded in 1955 and serves the communities nestled around Sir Francis Drake Boulevard as it stretches through a narrow valley from Highway 101 to the Pacific Ocean. Communities such as Kentfield, Kent Woodlands and Ross are the first to appear on the boulevard as one passes Bon Aire Shopping Center at highway 101 in Greenbrae. Ross is a small community and one of the high income areas of Marin County. Further down the road is San Anselmo. San Anselmo, like the other communities, has its own character and unique shopping experience. It is nestled in against the northeastern side of Mt. Tamalpais and is, like Mill Valley, the source of many hiking and biking trails. It is in this place where the first mountain bike was invented. San Anselmo is known as a center for antique shops as well as unusual boutiques. The cost of homes is more affordable here as is the case with the next town down the road, Fairfax. The *population of San Anselmo is 12,378.

The town of Fairfax, like the other communities, has its own unique character on the map of towns in central and southern Marin County, and is the last major town on the way to the Pacific Ocean. Because of its remote location, it is the most affordable place to live. But the demographics are changing because of the pressure of newcomers or commuters from San Francisco looking for homes within the $500,000 range (as compared to Ross which is a community composed of large estates). The *population of Fairfax is 7, 319.

For Marinites, all of these communities are great places to shop where mom and pop establishments thrive. The Ross Valley Reporter reaches about 10,500 single-family homes through adult carriers. It is delivered to most of the single family homes in San Anselmo and Fairfax, which are the main population centers of Ross Valley, plus some residences in Kentfield and Ross. The town of Ross has a *population of 2,329.

San Rafael/Terra Linda News Pointer

This newspaper was founded 1953 and serves primarily the areas of Peacock Gap, Dominican (the site of the San Francisco Dominican University), Terra Linda and Marinwood. San Rafael is the location of the San Rafael Mission and thus the oldest community in Marin County. It also contains the highest population of the communities and is the main shopping area for central and southern Marinites. The *population of San Rafael, including Terra Linda and Marinwood, is 56,063.

Downtown San Rafael – which is nestled along Fourth Street off Highway 101 – is changing its look. It has recently restored its theater and redesigned Fourth street to make shopping and dining there one of the most pleasurable experiences in Marin. One can enjoy outdoor dining on the street under trees hosting special lighting effects. Also the downtown area is being redeveloped to accommodate building complexes which include office/retail and living accommodations.

San Rafael hosts the Downtown Street Painting each year where selected streets, are adorned with great works of art painted in chalk. Some are by children and others by professionals and range from unique personal designs to replicas of museum pieces. A few minutes north of downtown San Rafael (over the next hill on Highway 101) is Terra Linda. It hosts the Northgate Shopping Center which is the largest in central and southern Marin County.

Terra Linda is known for its Eikler design homes. The community sees itself somewhat in its own isolated little valley surrounded by oak-covered hills. It contains more moderately priced homes (compared to the rest of central and southern Marin) but around Terra Linda are large estates and over the next hill off highway 101 is the headquarters of Lucas Film, Inc. In sum, San Rafael and Terra Linda and Marinwood are upscale communities compared to others in the Bay area and they, like others close to San Francisco, look to their own communities for their shopping needs and south to San Francisco.

The San Rafael/Terra Linda News Pointer reaches about 11,000 single-family homes through adult carriers.

*Population figures are from the U.S. 2000 census courtesy of the Association of Bay Area Governments: http://www.abag.ca.gov Much more demographic data may be gathered from their site.

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Marin Scope Community Newspapers
1500 Bridgeway Suite 290
Sausalito, CA 94965

If delivered through the mail, send them to: (Name of the Marin Scope Ad Rep. handling your account)
Marin Scope Community Newspapers
P. O Box 1689
Sausalito, CA 94966-1689